Discover The Game-changer: Software Engineering For Revolutionary Products

Rehan Pinjari
3 min readJul 2, 2023

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NDC Conferences By Martin Mazur
NDC Conferences

Listen up, folks! If you want to be an unstoppable team, forget about just shipping features.

It’s time to solve issues like a boss! And here’s a game-changer for you: empower those brilliant software developers and involve them in the discovery process right from the start.

Trust me, it’ll take your products from zero to hero in no time!

Martin Mazur, the wizard of software engineering, dropped some serious knowledge bombs at NDC Oslo 2023.

He spilled the beans on how excluding engineers from development discussions has been killing innovation.

You see, when you combine genuine consumer problems with the boundless creativity of engineers, boom innovation happens!

Those tech geniuses know things about technology that the rest of us can only dream of.

Now, here’s the secret sauce to blowing your customers’ socks off: get your engineers involved in the discovery process early on.

Mazur swears by it! By collaborating with engineers from the get-go, you can design mind-blowing products that’ll leave your consumers shouting, “Take my money!”

But hold on, there’s more! Mazur revealed that engineers need to embrace the art of uncertainty negotiation, master the dance of organization, engage in meaningful interactions, and understand how value is produced.

It’s a whole new world of empowered work, my friends. And guess what?

These are skills that engineers can learn, even if they’ve been living under a rock! (Or, you know, in a cubicle.)

According to Mazur, the secret to reaching new heights in your career is not just digging deeper into your expertise.

Oh no! It’s time to widen your horizons and explore territories like business models, design concepts, and even interpersonal skills.

How, you ask? Well, it’s as easy as attending a funky conference session or picking up a book you’d never even consider reading.

Expand your mind, my fellow engineers!

Now, let’s talk about accountability. Mazur knows that keeping people on track can be harder than wrangling a herd of wild cats.

But fear not! With the right culture and organization in place, you can make it happen.

The key is empowering your team and letting them take charge of their work.

And here’s a pro tip: instead of focusing on mere output, measure your team’s success by the impact they’ve had on users, products, and the business. It’s all about the results, baby!

So, my aspiring software superheroes, it’s time to embrace the revolution.

Empower your developers, involve them early, and watch your products soar to new heights.

And remember, widen your skills, stay accountable, and keep rocking that software engineering magic!

Stay geeky, my friends!

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Rehan Pinjari
Rehan Pinjari

Written by Rehan Pinjari

Self-Taught UI/UX Designer & Developer

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